Volkswagen Group has announced its decision to cease production of SEAT cars in the near future, citing different future plans for the Spanish brand with a strong focus on the "Cupra" marque. As we approach 2023, we can't help but feel a sense of sadness regarding SEAT's fate, but we hope that Cupra continues to innovate and uphold quality in the automotive world.

This decision to halt SEAT production has had negative repercussions on the job market in Spain, where SEAT factories are located. The Spanish government's desire to preserve available jobs cannot be overlooked. Union representatives at SEAT have even hinted at possible government intervention, following efforts to reach an agreement that would allow SEAT factory workers to retain their employment. Nevertheless, we hope that a solution to this issue can be found without causing harm to workers or the automotive industry in Spain.

SEAT might potentially transition into a mobility-focused company, similar to what Renault's Mobilize has done. The current SEAT models will remain in production for several more years. Speculations suggest that the upcoming updates for the Leon hatchback and compact wagon models might signal the end of these vehicles carrying the SEAT badge, with the possibility that Volkswagen Group may offer an enhanced 2024 Leon as a Cupra model in the future.

On the other hand, SEAT already possesses the MÓ range of electric bicycles, hinting at a possible shift towards a mobility-focused company in the post-automotive era. Regardless of future changes, SEAT is a historic brand dating back to 1953 when the first 1400 car was assembled. It wasn't until 1986 that the Spanish government sold the brand to Volkswagen Group. If SEAT does cease production, its legacy and dedication to the automotive industry should be remembered.

Overall, Thomas Schäfer, CEO of Volkswagen Group, emphasizes that "the future of SEAT is Cupra." He underscores that customers have a strong appetite for Cupra models, making it the fastest-growing brand in Europe. It's also a Spanish brand with a rich history in producing high-performance racing cars. In addition to sports cars, Cupra plans to introduce the small crossover Terramar and the electric experimental car DarkRebel by 2025, adding a positive outlook for the brand.

In general, Volkswagen's decision to halt SEAT production may reshape the landscape in the automotive industry, offering opportunities for other brands to shine and excel. At the same time, we hope that Cupra can continue its dedication to producing high-performance cars and achieving success in the automotive industry.