Commercial Industrial Company (Ford) Joins SOFEX 2026 Automotive Pavilion as Official Exhibitor

Under the Royal Patronage of His Majesty King Abdullah II ibn Al Hussein, and at SOFEX 2026, Dooz, the exclusive organizer of the Automotive Pavilion, announced that Commercial Industrial Company, Ford's official dealer in Jordan, has joined the pavilion as an official exhibitor. The company will showcase Ford vehicles to official delegations and government and military fleet buyers.

Date and Venue

SOFEX 2026 takes place at the Aqaba International Exhibition and Convention Center (AIECC) from 27 to 29 October 2026. It is preceded by the Middle East Special Operations Commanders Conference (MESOC) on 26 October.

Ford at SOFEX

Visitors to the Automotive Pavilion can see Ford vehicles up close and talk directly with the local dealer in one place. Government and military fleets are purchased through centralized decisions, and SOFEX brings the people who make those decisions together for three days.

An Audience with Direct Purchasing Authority

SOFEX draws official delegations and government procurement officials, not the general public. The 2024 edition hosted representatives from 73 countries, more than 300 defense and security companies, and 400 official delegations, with 12,000 visitors on the first day alone. Organizers expect participation to exceed 80 countries in 2026.

Frequently Asked Questions

Who organizes the Automotive Pavilion?

Dooz, as the exclusive organizer approved by SOFEX management to coordinate the participation of car dealers in Jordan.

Who can take part?

Authorized car dealers operating in Jordan. Entities outside Jordan deal directly with SOFEX management.

What determines the cost of participation?

The stand area in square meters, the level of fit-out, and the selected marketing sponsorship package.

How do I book a space?

Email y.momani@dooz.com to request a quotation and the participation brochure. Space is limited and allocated on a first-come, first-served basis.

Read also: Dooz Named Exclusive Organizer of the SOFEX 2026 Automotive Pavilion

About Dooz

Dooz is the largest free automotive app in Jordan and the first automotive super app in the country. It brings together the car marketplace, spare parts, insurance, financing, and licensing fees and traffic fines in one platform.