Under the Royal Patronage of His Majesty King Abdullah II Ibn Al Hussein, the SOFEX Jordan 2026 Exhibition and Conference for Special Operations and National Security Equipment will take place at the Aqaba International Exhibition and Convention Center from October 27 to 29, 2026.

In this edition, Jordanian Al-Wefaq Automotive Trading Company, the official ROX representative in Jordan, has officially joined as the Gold Sponsor of the Automotive Pavilion, which is exclusively organized by the Dooz automotive app.

ROX in the Spotlight

The Gold Sponsorship gives Al-Wefaq a prominent presence within the Automotive Pavilion and across its accompanying marketing materials.

This positions the ROX brand directly in front of SOFEX’s specialized audience, including military leaders, government procurement officials, and fleet representatives with purchasing authority.

This group rarely gathers in one place, while SOFEX brings these stakeholders together over three consecutive days.

SOFEX 2026 Program

The 2026 edition begins on October 26 with the Middle East Special Operations Commanders Conference (MESOC).

The main exhibition will then take place from October 27 to 29, with both events hosted at the Aqaba International Exhibition and Convention Center.

According to a report by Global Defense Insight, this edition features several additions, including:

• Opening the MESOC conference to a wider audience for the first time.
• An expanded exhibition area.
• A dedicated cybersecurity zone.
• A digital matchmaking program connecting exhibitors with buyers.

Expected Participation

Organizers expect more than 400 official delegations from over 80 countries, including 40 countries showcasing their capabilities through national pavilions.

Remaining Exhibition Space

Registration remains open for authorized automotive agencies operating in Jordan. Exhibition spaces are limited and will be allocated based on priority of contracting.

For quotations and the participation brochure, contact:

y.momani@dooz.com

Read Also: Dooz Appointed Exclusive Organizer of the Automotive Pavilion at SOFEX 2026

About Dooz

Dooz is Jordan’s largest free automotive app, offering a “super-app” model for the automotive sector.

The platform brings together a vehicle marketplace, insurance, Islamic financing, AutoScore vehicle inspection, and a services and maintenance directory in one place.

To stay updated with the latest car news and information, download the Dooz Cars app.

By: Dooz Automotive App Content Team