The Central Agency (Toyota) Joins SOFEX 2026 Automotive Pavilion as a Silver Sponsor

Dooz announced that The Central Agency, Toyota’s authorized distributor in Jordan, has joined as the Silver Sponsor of the Automotive Pavilion at SOFEX 2026.

The exhibition is held under the Royal Patronage of His Majesty King Abdullah II Ibn Al Hussein and organized by the Jordan Armed Forces, taking place at the Aqaba International Exhibition and Convention Center from October 27 to 29, 2026.

Toyota in Front of Fleet Decision-Makers

Toyota has a strong presence in government and security fleets across the region, where vehicle procurement is typically driven by centralized decision-making.

The Central Agency’s participation at SOFEX therefore places the Toyota brand directly in front of key fleet decision-makers, without intermediaries or a lengthy sales cycle.

What Is SOFEX?

SOFEX is the International Special Operations Forces Exhibition and Conference for Special Operations and National Security Equipment.

It was launched in 1996 and has been held every two years in Jordan, organized by the Jordan Armed Forces under Royal Patronage. Its permanent home is now in Aqaba, and over three decades it has become a leading regional platform connecting manufacturers with defense and security procurement authorities.

A Pavilion Organized Through One Partner

SOFEX management has selected Dooz as the exclusive organizer of the Automotive Pavilion.

Dooz is responsible for space planning, platform design and execution, sponsorship and marketing packages, as well as logistical support from registration through dismantling and handover.

Coordinating through a single partner helps ensure that exhibition spaces are allocated and managed in an organized way without conflicts between different agencies.

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Dooz Appointed Exclusive Organizer of the Automotive Pavilion at SOFEX 2026

About Dooz

Dooz is Jordan’s largest free automotive app, offering a super-app model for the automotive sector.

The platform supports vehicle owners throughout their journey, from buying and financing to maintenance and tracking market value.

To stay updated with the latest car news and information, download the Dooz Cars app.