Chery Unveils All-New TIGGO7 and TIGGOX7 at Chery Brand Night

Chinese automaker Chery has unveiled the all-new TIGGO7 and TIGGOX7 globally for the first time at Chery Brand Night, held in Wuhu, China, on October 21, 2026, under the theme “Together. For Family.” The event reflects the company’s focus on developing vehicles that meet the needs of families and accommodate their diverse lifestyles.

The event brought together families from different countries, including Ecuador, Poland, the United Kingdom, Romania, South Africa, and Brazil, to share their experiences and stories about everyday life and mutual support. The unveiling of the two new models took place alongside these stories, with both vehicles designed to deliver a family-oriented driving experience that combines comfort and practicality.

All-New Chery TIGGO7: An SUV for Everyday Family Journeys

Chery positions the all-new TIGGO7 in the sport utility vehicle (SUV) segment, focusing on comfortable interior space, reliable build quality, and safety features to meet the needs of everyday family use.

The vehicle is designed to accommodate a range of needs, including commuting to work, transporting family members, and taking weekend trips, with an emphasis on making daily journeys more comfortable and convenient.

However, the company has not disclosed the vehicle’s complete technical specifications, including engine options, performance figures, detailed equipment, pricing, or launch dates for different markets.

New TIGGOX7: The First Model in the TIGGOX Series

The event also marked the global debut of the TIGGOX7, the first model in Chery’s new TIGGOX series.

The company describes the vehicle as a family-oriented SUV that combines comfort in urban driving with the ability to adapt to varying road conditions, making it suitable for everyday use and outdoor trips.

The TIGGOX7 aims to meet the needs of families seeking a vehicle that balances everyday practicality with a spirit of adventure while maintaining comfort and ease of use. However, Chery has yet to announce the model’s full mechanical specifications and available equipment.

Chery Reaffirms Its Commitment to Developing Family-Focused Vehicles and Services

During the event, Zhang Guibing, Executive Vice President of Chery Automobile, delivered a speech highlighting the company’s commitment to addressing the evolving needs of families through the development of technologies, products, and services designed to support users over the long term.

Former football stars Edwin van der Sar and Peter Crouch also attended the event as Chery brand partners.

According to the company, Chery has more than 4.55 million users worldwide, reflecting its expansion across international markets and its efforts to strengthen its presence in the automotive sector.

Chery plans to continue developing its products and services under the “For Family” theme. These efforts coincide with the 2026 Chery International User Summit, which includes test-drive experiences, smart technologies, and robotics projects exploring new applications of technology in everyday life.

Will the TIGGO7 and TIGGOX7 Reach Arab Markets?

So far, the announcement has not confirmed when the two new models will arrive in Arab markets, including Jordan. Official prices and final specifications for individual markets have also yet to be announced.

Further details are expected as the company releases additional announcements regarding its distribution plans and commercial launch schedule.

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